E-commerce marketing

Grow online store revenue from Google — profitably.

Ecommerce SEO, Google Shopping, Performance Max and conversion work for Shopify and WooCommerce brands selling in the USA, Canada and Australia.

Registered company since 2018 NDA before we start You own the code & accounts
In short

Forelskets is an e-commerce marketing and development team for Shopify and WooCommerce brands. We grow revenue with ecommerce SEO (category and product pages, technical fixes, schema), Google Shopping and Performance Max managed against return on ad spend, and conversion improvements to product pages and checkout. Because we also build stores, we can fix the site issues that marketing agencies usually can only report. Case study: the JAPTEC Multimedia gaming store.

The problem

Where online stores lose money

Category pages that never rank

Thin categories, duplicate filter URLs and missing product schema keep stores off page one for buying searches.

Shopping campaigns on autopilot

Performance Max without a clean product feed and exclusions spends on low-margin products and brand searches.

Slow, heavy themes

Apps and scripts pile up, slowing mobile pages and hurting both rankings and conversion.

Traffic that doesn’t buy

Weak product pages, surprise shipping costs and long checkouts lose sales after the click.

What we do

What we do for e-commerce brands

Ecommerce SEO

Rank categories and products for searches with buying intent.

  • Category and collection content
  • Faceted navigation and duplicate control
  • Product and review schema
  • Internal linking and site structure

Google Shopping & PMax

Shopping and Performance Max managed for profit, not just revenue.

  • Merchant Center and feed optimisation
  • Margin-based product groups
  • Brand vs non-brand separation
  • ROAS and POAS reporting

Search & Microsoft Ads

Capture high-intent product and category searches.

  • Search campaigns by category
  • Microsoft Shopping
  • Competitor and seasonal campaigns

Conversion optimisation

Get more orders from the traffic you already have.

  • Product page and checkout review
  • Speed and app clean-up
  • A/B tests

Store development

Shopify and WooCommerce builds, migrations, apps and integrations.

  • Custom themes
  • Platform migrations
  • ERP and inventory integrations

Analytics

Know what actually drives profit.

  • GA4 e-commerce tracking
  • Server-side and enhanced conversions
  • Monthly report
How it works

How we work with online stores

Store & account audit

SEO, feed, ad accounts, tracking and site speed reviewed together.

Tracking & feed

Accurate conversion data and a clean product feed come first.

Growth sprints

SEO content, campaign restructuring and conversion fixes in priority order.

Report & refine

Revenue, ROAS, organic growth and next sprint every month.

Budget & timeline

What drives the cost

A fixed monthly fee quoted after the audit; ad spend goes directly to Google and Microsoft from your accounts.

Catalogue size

Thousands of products need more feed and category work than a few dozen.

Markets

Selling in the USA, Canada and Australia means separate feeds, currencies and campaigns.

Channels

SEO only, ads only, or both with conversion work.

Development needs

Theme changes, speed fixes or migrations are quoted as one-time work.

Frequently Asked Questions

Straight answers about how we work.

What is the difference between ecommerce SEO and Google Shopping?

Ecommerce SEO earns free organic traffic to your category and product pages and keeps working over time. Google Shopping and Performance Max are paid ads that show product images and prices and can drive sales immediately. Most stores benefit from both.

Is Performance Max good for e-commerce?

It can be, with a clean product feed, accurate conversion values, separation of brand searches and margin-based product groups. Left on default settings it often spends heavily on brand traffic and low-margin products.

Do you work with Shopify and WooCommerce?

Yes. We build, optimise and market stores on Shopify (including Shopify Plus) and WooCommerce.

Can you sell into the USA, Canada and Australia from one store?

Yes. Shopify Markets and multi-currency setups let one store sell into several countries; we set up the separate feeds, campaigns and SEO signals each market needs.

Proof

E-commerce we have built

Online stores designed, built and supported by Forelskets.

See all work
JAPTEC Multimedia
Gaming Retail · E-commerce

JAPTEC Multimedia

Nehru Place, New Delhi

Forelskets delivered japtec.in, the online store for JAPTEC Multimedia — a catalogue of consoles, games, accessories, gift cards and Microsoft 365 products with secure checkout and a fast mobile experience.

Read the case study
Metallo World
Manufacturing · Website & Online Store

Metallo World

India

Forelskets built Metallo World’s brand website for its premium locks and hardware range, plus an online store for its home decor products.

Visit metalloworld.com

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