Shopify SEO

Shopify SEO from a team that also builds Shopify stores.

Technical fixes, collection and product optimisation, schema and speed work for Shopify and Shopify Plus stores selling in the USA, Canada and Australia.

Shopify Search Console GA4
Registered company since 2018 NDA before we start You own the code & accounts
In short

Forelskets provides Shopify SEO services for stores in the USA, Canada and Australia. Shopify creates duplicate product URLs through collections, limits URL structure and slows down as apps pile up; we fix these at the theme level (canonical links, internal links, structured data, speed), then optimise collection pages for category searches and product pages for buying searches, and grow authority with content. Because we develop Shopify themes ourselves, fixes are made directly in your theme — not just listed in a report.

The problem

Common Shopify SEO problems

Duplicate product URLs

Products are reachable at /products/ and /collections/…/products/ — internal links often point to the duplicates.

Thin collection pages

Collections with only a product grid and no copy struggle to rank for category searches.

App and script bloat

Each app adds JavaScript; mobile pages slow down and Core Web Vitals fail.

Missing structured data

Incomplete product, review and breadcrumb schema loses rich results in Google.

What we do

What our Shopify SEO covers

Technical Shopify SEO

Fixes made in your theme code.

  • Canonical and internal link clean-up
  • Robots.txt.liquid and sitemap checks
  • Faceted filter and tag page control
  • Redirects and 404 fixes

Collection page SEO

Rank for category searches.

  • Keyword mapping to collections
  • Intro and FAQ content
  • Sub-collection structure

Product page SEO

Titles, descriptions and media that rank and convert.

  • Unique product copy
  • Image alt text and compression
  • Variant handling

Schema & rich results

Structured data Google and AI assistants understand.

  • Product, Offer and Review schema
  • Breadcrumbs and Organization
  • Merchant listing eligibility

Speed optimisation

Faster pages for better rankings and conversion.

  • App audit and removal
  • Image and font optimisation
  • Lazy loading and script deferral

Content & authority

Blog and buying guides that bring new customers.

  • Content plan by keyword
  • Internal linking to collections
  • Digital PR and links
How it works

How a Shopify SEO project runs

Store audit

Crawl, Search Console data, speed tests and competitor gap analysis.

Technical fixes

Theme-level fixes first, because they lift every page.

Collections & products

Optimisation in order of revenue potential.

Content & reporting

Monthly content, links and a report on organic revenue.

Budget & timeline

What drives the cost

One-time audit and fixes, then an optional monthly plan — all quoted in writing.

Catalogue size

More products and collections mean more optimisation work.

Theme condition

Heavily customised or app-heavy themes need more technical work.

Markets & languages

International stores need hreflang and market-specific content.

Competition

Crowded niches need more content and authority building.

Frequently Asked Questions

Straight answers about how we work.

Is Shopify good for SEO?

Yes. Shopify handles hosting, SSL, sitemaps and mobile themes well. Its main SEO weaknesses — duplicate product URLs via collections, a fixed URL structure and app bloat — can be managed with theme changes and good internal linking.

How long does Shopify SEO take?

Technical fixes can improve crawling within weeks. Ranking gains for collection and product keywords usually build over three to six months, depending on competition and content.

Do I need an SEO app on Shopify?

Not necessarily. Many SEO apps add scripts that slow the store. Most important fixes — schema, canonical links, meta templates — are better done in the theme itself.

Can you do SEO for Shopify Plus stores?

Yes. Shopify Plus stores often need extra work on international markets, multiple storefronts and checkout extensibility, which we handle as part of the project.

Proof

SEO in practice

Client work and SEO playbooks from our team.

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