AI search optimization

Be the business AI assistants recommend.

Generative engine optimization (GEO) that improves how ChatGPT, Google AI Overviews, Gemini, Perplexity and Copilot understand, cite and recommend your business.

Gemini Claude Search Console
Registered company since 2018 NDA before we start You own the code & accounts
In short

AI search optimization (also called generative engine optimization, GEO) improves the chance that AI assistants such as ChatGPT, Google AI Overviews, Gemini, Perplexity and Microsoft Copilot mention, cite and recommend your business. These tools build answers from pages they can crawl and trust and from what other sites say about you. Forelskets makes your site easy for AI crawlers to read (access, structured data, llms.txt), rewrites key pages into clear answers with facts and prices, keeps your company details consistent everywhere, and builds the third-party reviews and mentions AI models rely on. No one can guarantee placement in an AI answer; we track mentions and referral traffic so progress is measurable.

The problem

Why AI assistants skip most businesses

Blocked or unreadable

Robots rules, heavy JavaScript or missing sitemaps stop AI crawlers from reading your pages.

Pages without clear answers

Marketing copy without facts, prices, locations or comparisons gives AI nothing to quote.

No outside proof

AI answers to "best agency for…" lean on reviews, directories and articles about you — not just your own site.

Inconsistent details

Different names, addresses or services across profiles confuse models about who you are.

What we do

What our AI search optimization includes

AI visibility audit

Where you appear today across AI assistants.

  • Prompt testing for your key questions
  • Competitor mentions and sources cited
  • Crawler access review (GPTBot, Google-Extended, PerplexityBot, Bingbot)

Technical readiness

Make every important page easy for AI and search engines to read.

  • Server-rendered content and speed
  • Organization, Service, FAQ and Product schema
  • llms.txt and clean sitemaps
  • IndexNow for Bing and Copilot

Answer-ready content

Pages that state facts AI can quote with confidence.

  • Short answer summaries on key pages
  • Pricing, comparison and "how it works" pages
  • FAQs written from real customer questions

Entity & brand signals

Make it unambiguous who you are and what you do.

  • Consistent company profile everywhere
  • Google Business Profile and Bing Places
  • Wikidata and industry directories where eligible

Reviews & mentions

Earn the third-party proof AI answers rely on.

  • Review platforms such as Clutch, G2 and Google
  • Expert quotes and guest articles
  • Community answers on relevant forums

Measurement

Track what changes.

  • Monthly AI prompt tracking
  • AI referral traffic in GA4
  • Search Console and Bing Webmaster data
How it works

How we approach AI search

Baseline

Test the questions your buyers ask AI assistants and record who gets mentioned and cited.

Fix access & structure

Crawler access, schema, llms.txt, speed and indexing.

Content & entity work

Answer-ready pages and a consistent brand profile across the web.

Earn mentions & track

Reviews, citations and articles — then monthly tracking of mentions and traffic.

Budget & timeline

What drives the cost

A one-time audit and fixes, then an optional monthly plan alongside or inside your SEO programme.

Site size

More service and product pages need more restructuring.

Competition

Crowded categories need more content and third-party mentions.

Markets

Separate profiles and content for the USA, Canada and Australia.

Platform

JavaScript-heavy sites may need rendering changes before AI crawlers can read them.

Frequently Asked Questions

Straight answers about how we work.

What is generative engine optimization (GEO)?

GEO is the practice of improving how AI assistants and AI search features — ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity and Copilot — understand, cite and recommend a business. It combines technical SEO, clear factual content, structured data and third-party reputation.

How do I get my business recommended by ChatGPT?

Make sure your site can be crawled (including by Bing, which ChatGPT search uses), publish clear pages that answer the questions buyers ask with specific facts, keep your company details consistent across the web, and earn reviews and mentions on trusted third-party sites. Recommendations cannot be bought or guaranteed.

Is AI search optimization different from SEO?

It builds on SEO. Strong technical SEO and helpful content are still the base; GEO adds a focus on quotable answers, entity consistency, AI crawler access and off-site mentions.

How do you measure results?

We track a fixed set of buyer questions across AI assistants each month, record whether and how you are mentioned or cited, and measure referral traffic from AI tools in Google Analytics.

Should we block AI crawlers?

If you want to be recommended by AI assistants, blocking their crawlers works against you. We help you decide which crawlers to allow based on your goals.

Proof

SEO in practice

Client work and SEO playbooks from our team.

See all work
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