Legal marketing

Law firm marketing measured in signed cases.

SEO, Google Ads and attorney websites for personal injury, family, criminal defence, immigration and business law firms in the USA, Canada and Australia.

Registered company since 2018 NDA before we start You own the code & accounts
In short

Forelskets runs law firm SEO, PPC for lawyers and attorney website design for firms in the USA, Canada and Australia. Legal clicks are among the most expensive in Google Ads, so we start with call and intake tracking, build separate campaigns and pages for each practice area, and report on qualified consultations and signed cases — not impressions. Advertising follows your state bar’s rules; your firm keeps ownership of every account.

The problem

Where legal marketing budgets disappear

Expensive, unqualified clicks

Legal keywords can cost $50 to $300 or more per click. Without tight targeting, budgets go to researchers, out-of-state searchers and the wrong case types.

Losing the local pack

Clients search "lawyer near me" and pick from the map. A thin Google Business Profile and few reviews hand those calls to competitors.

One page for every practice area

A single "practice areas" page cannot rank for car accidents, DUI and divorce at the same time — each needs its own page.

Missed and untracked calls

Calls after hours or during court go unanswered, and nobody can say which ad or page the signed cases came from.

What we do

A complete client-acquisition system for your firm

Law firm SEO

Rank for the practice areas and cities that bring your best cases.

  • Practice-area and location pages
  • Google Business Profile & reviews
  • Legal directories and citations
  • Technical SEO and schema

PPC for lawyers

Google Ads and Local Services Ads with strict targeting and intake tracking.

  • Google Screened / Local Services Ads
  • Practice-area campaigns
  • Negative keywords and geo limits
  • Call recording and lead scoring

Attorney website design

A credible, fast site that turns visitors into consultations.

  • Attorney bios and case results (where permitted)
  • Free consultation forms and click-to-call
  • Multilingual pages
  • Accessibility (ADA/WCAG)

After-hours intake

An AI chat and call assistant that qualifies enquiries and books consultations.

  • Case-type screening questions
  • Conflict-check friendly data capture
  • Instant hand-off to your intake team

Content that builds trust

Clear answers to the questions clients ask before they call.

  • FAQ and process guides
  • State-specific explainers
  • Reviewed by your attorneys

Reporting

Cost per consultation and per signed case by channel.

  • Call tracking
  • CRM / intake integration
  • Monthly partner-level report
How it works

How we work with law firms

Practice-area audit

Which case types are most valuable, where you rank today and what competitors spend.

Tracking & intake

Call tracking, form tracking and a clear path from first call to signed retainer.

Pages & campaigns

Dedicated pages and campaigns per practice area and location.

Report & refine

Monthly review of consultations, signed cases and cost per case.

Budget & timeline

What drives the cost of law firm marketing

We quote a fixed management fee after the audit. Ad spend goes directly to Google from your firm’s account.

Practice area

Personal injury and mass tort are far more competitive than estate planning or immigration.

City and state

Major metros such as Los Angeles, Houston or Toronto have higher click costs and more competitors.

Number of practice areas

Each practice area needs its own pages, ad groups and tracking.

Intake capacity

Budgets should match how many consultations your team can handle each week.

Frequently Asked Questions

Straight answers about how we work.

How much does PPC for a law firm cost?

Click costs vary widely by practice area and city — from a few dollars for some niches to hundreds of dollars for personal injury terms in large metros. Management is a fixed monthly fee on top. We recommend a test budget sized to produce enough consultations to judge results within 60 to 90 days.

How long does law firm SEO take?

Google Business Profile and on-page work can improve local visibility within weeks. Competitive practice-area rankings in large cities usually take six to twelve months of content, links and reviews.

Do you follow attorney advertising rules?

Yes. We avoid guarantees of outcomes, label case results and testimonials as required, and send all ad copy and pages to your firm for approval. Final compliance with your state bar or law society rules remains with the firm.

Are Google Local Services Ads worth it for lawyers?

For many practice areas, yes: they appear above regular ads, you pay per lead rather than per click, and the Google Screened badge builds trust. We manage them alongside search campaigns and dispute invalid leads.

Can you work with a firm in Canada or Australia?

Yes. We work with firms in the USA, Canada and Australia, in your time zone for calls, with all accounts owned by your firm.

Proof

Marketing in practice

SEO and campaign work for clients in the USA, Canada and India.

See all work
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