Marketing · Free tool

UTM builder for GA4

Build tagged campaign links that show up correctly in Google Analytics 4.

What it checks

UTM Builder: what you get

  • utm_source, medium, campaign, term, content
  • Lower-case normalisation
  • One-click copy

Real checks, no invented numbers

Everything in the result comes from your live page or from Google’s own APIs. We never make up authority, traffic or ranking figures.

Safe and private

We only read publicly available pages. Results are stored privately and shared only through your report link.

Built by an SEO team

The same checks our team uses for clients in the USA, Canada and Australia.

Frequently asked questions

Should I use UTMs on internal links?

No. UTMs on links within your own site start a new session and break attribution. Use them only on links from other sites, ads, emails and social posts.

Want our team to fix it for you?

Get a clear plan and a written quote from the Forelskets analytics & tracking setup team.

Analytics & tracking setup
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