A 301 redirect permanently sends visitors and search engines from one URL to another.
Use it when a page moves, URLs change during a redesign, or HTTP moves to HTTPS. It passes most ranking signals to the new URL.
Avoid redirect chains (A → B → C): point old URLs and internal links straight to the final address.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
