Off-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
Common tactics are digital PR, guest articles, industry directories and partner listings, reviews, and creating useful resources — tools, data studies, guides — that other sites want to reference.
Quality matters far more than quantity. Buying links or using link networks breaks Google’s spam policies and can lead to ranking drops.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOLocal SEO helps a business appear in map results and local searches such as “dentist near me” or “plumber in Toronto”.
