A backlink is a link from another website to yours.
Search engines treat relevant links from trusted sites as a signal that your content is useful and credible.
One link from a respected industry publication is worth far more than many links from low-quality directories. Links marked rel="nofollow", "sponsored" or "ugc" pass little or no ranking value.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
