Technical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
It covers status codes, redirects, canonical tags, robots.txt, XML sitemaps, site speed, mobile usability, structured data and internal linking.
Technical problems can stop good content from ranking at all — a stray noindex tag or a robots.txt rule can remove pages from Google entirely — so technical fixes usually come first in an SEO plan.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
SEOLocal SEO helps a business appear in map results and local searches such as “dentist near me” or “plumber in Toronto”.
