Core Web Vitals are Google’s metrics for real-world page experience: loading (LCP), responsiveness (INP) and visual stability (CLS).
Good thresholds, measured at the 75th percentile of visits, are LCP under 2.5 seconds, INP under 200 milliseconds and CLS under 0.1.
They are a lightweight ranking signal, but slow, jumpy pages lose visitors and conversions, which matters more for most businesses.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
