On-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
It includes the title tag, meta description, headings, body content, images and alt text, internal links and structured data.
Good on-page SEO starts from search intent: each page should answer one main question or need better than the other pages ranking for it.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
SEOLocal SEO helps a business appear in map results and local searches such as “dentist near me” or “plumber in Toronto”.
