The title tag is the HTML element that sets a page’s title, usually shown as the blue headline in search results.
Keep it around 50–60 characters so it is not cut off, put the main topic near the start, and make each page’s title unique.
Titles influence both rankings and click-through rate, so they should be accurate and appealing, not a list of keywords.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
