Local SEO helps a business appear in map results and local searches such as “dentist near me” or “plumber in Toronto”.
The main levers are a complete Google Business Profile, reviews, consistent business name, address and phone (NAP) across the web, and location or service-area pages on the website.
For service businesses — dentists, contractors, law firms, real estate agents — local SEO is often the fastest source of calls and bookings from search.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
