NAP citations are mentions of a business’s Name, Address and Phone number on other websites such as directories.
Consistent NAP details across directories, maps and social profiles help search engines trust that a business is real and where it operates.
Inconsistent addresses or old phone numbers are a common reason local businesses underperform in map results.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
