Google Business Profile is the free listing that shows a business on Google Maps and in the local map pack.
A complete profile includes the right primary and secondary categories, services, hours, photos, a website link and regular posts.
Reviews — their number, recency and the business’s replies — strongly influence how often a profile appears and how many people call or ask for directions.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
