Search intent is the goal behind a search — to learn something, find a specific site, compare options or buy.
Google ranks pages that satisfy the intent of a query. A search for “how much does SEO cost” expects a guide with price ranges, while “SEO agency Toronto” expects service pages.
Matching the format and depth of what already ranks is often more important than adding more keywords.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
