Keyword research is finding the words and phrases your customers type into search engines, and choosing which ones to target.
Good research looks at search volume, competition and — most importantly — intent: is the searcher ready to buy, comparing options or just learning?
The result is a keyword map that assigns one main topic to each page, which prevents several pages from competing for the same search.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
