A long-tail keyword is a longer, more specific search phrase with lower volume but clearer intent.
“Emergency dentist open Saturday Calgary” is long-tail; “dentist” is not. Each long-tail phrase has few searches, but together they make up a large share of all searches.
They are usually easier to rank for and convert better, which makes them a smart starting point for newer websites.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
