An XML sitemap is a file that lists the URLs you want search engines to find and index.
It helps search engines discover new and updated pages, especially on large sites or sites with weak internal linking.
Include only indexable, canonical URLs that return 200, reference the sitemap in robots.txt and submit it in Google Search Console and Bing Webmaster Tools.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
