Anchor text is the clickable text of a link.
It tells users and search engines what the linked page is about. “Read our dental SEO guide” is more descriptive than “click here”.
A natural mix of brand, URL and descriptive anchors is healthy; many identical keyword-rich anchors from other sites can look manipulative.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
