E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness — qualities Google’s quality guidelines look for in content.
It is not a single ranking factor but a framework. Real authors, first-hand experience, clear business information, reviews and references to reliable sources all support it.
It matters most for topics that affect health, money or safety, where Google is most careful about which pages it shows.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
