Structured data is code, usually JSON-LD using schema.org vocabulary, that describes a page’s content to search engines.
Common types include Organization, LocalBusiness, Product, Article, FAQPage, Service and BreadcrumbList.
It can make pages eligible for rich results and helps search and AI systems understand entities such as your business, products and authors.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
