Rich results are enhanced search listings that show extra information such as ratings, prices, breadcrumbs or images.
They are enabled by valid structured data, but Google decides when to show them.
Rich results can raise click-through rate because they take more space and give searchers more reasons to click.
SEO is the work of improving a website so it appears higher in unpaid search results for the searches its customers make.
SEOTechnical SEO makes sure search engines can find, crawl, render and index a website’s pages without problems.
SEOOn-page SEO is optimising the content and HTML of individual pages so they match what searchers are looking for.
SEOOff-page SEO is everything done outside your own website to build its authority, mainly earning links and brand mentions.
