Conversion rate is the percentage of visitors who complete a goal, such as submitting a form, calling or buying.
Improving the landing page — a clear offer, fast loading, fewer form fields, trust signals — is often the cheapest way to lower acquisition cost.
Track conversions accurately first; optimising toward wrong or missing conversion data misleads ad platforms.
PPC is online advertising where you pay each time someone clicks your ad.
PPCCPC is the amount you pay for each click on an ad.
PPCCTR is the percentage of people who click a link or ad after seeing it.
PPCCost per lead (CPL) or cost per acquisition (CPA) is the average ad spend needed to get one lead or customer.
