What is Landing page?

A landing page is the page a visitor arrives on after clicking an ad or link, designed for one specific action.

Effective landing pages match the ad’s promise, load fast on mobile, explain the offer clearly and make the next step obvious.

Sending ad traffic to a dedicated landing page usually converts better than sending it to the homepage.

Related terms

Conversion rate Quality Score
Keep learning

More PPC terms

Full glossary
PPC

PPC (pay-per-click)

PPC is online advertising where you pay each time someone clicks your ad.

 PPC

CPC (cost per click)

CPC is the amount you pay for each click on an ad.

 PPC

CTR (click-through rate)

CTR is the percentage of people who click a link or ad after seeing it.

 PPC

Conversion rate

Conversion rate is the percentage of visitors who complete a goal, such as submitting a form, calling or buying.
Chat with us