What is Quality Score?

Quality Score is Google Ads’ 1–10 rating of how relevant your keyword, ad and landing page are.

It is based on expected click-through rate, ad relevance and landing-page experience.

Higher Quality Scores generally mean lower costs per click and better ad positions for the same bid.

Related terms

CPC (cost per click) CTR (click-through rate) Landing page

Keep learning

Full glossary

PPC is online advertising where you pay each time someone clicks your ad.

CPC is the amount you pay for each click on an ad.

CTR is the percentage of people who click a link or ad after seeing it.

Conversion rate is the percentage of visitors who complete a goal, such as submitting a form, calling or buying.

Chat with us