PPC is online advertising where you pay each time someone clicks your ad.
Google Ads and Microsoft Ads search campaigns are the most common form; Meta and LinkedIn also sell ads on a cost-per-click basis.
PPC delivers traffic immediately and is easy to measure, which makes it a good complement to SEO while organic results build.
CPC is the amount you pay for each click on an ad.
PPCCTR is the percentage of people who click a link or ad after seeing it.
PPCConversion rate is the percentage of visitors who complete a goal, such as submitting a form, calling or buying.
PPCCost per lead (CPL) or cost per acquisition (CPA) is the average ad spend needed to get one lead or customer.
