CPC is the amount you pay for each click on an ad.
It is set by an auction and depends on competition, your bid and your ad’s Quality Score. Legal and home-services keywords in the USA often cost far more per click than retail ones.
A high CPC can still be profitable if the click-to-lead rate and customer value are high.
PPC is online advertising where you pay each time someone clicks your ad.
PPCCTR is the percentage of people who click a link or ad after seeing it.
PPCConversion rate is the percentage of visitors who complete a goal, such as submitting a form, calling or buying.
PPCCost per lead (CPL) or cost per acquisition (CPA) is the average ad spend needed to get one lead or customer.
