Conversion tracking records valuable actions — form submissions, calls, purchases — so you know which marketing produced them.
It is set up through Google Ads, GA4, Meta and Google Tag Manager, and can include phone-call tracking and offline sales imports.
Without it, neither you nor the ad platforms can tell which campaigns are profitable.
GA4 is Google’s free analytics platform that measures website and app visits as events.
AnalyticsGoogle Tag Manager is a free tool for adding and managing tracking tags on a website without editing its code each time.
AnalyticsUTM parameters are tags added to a URL so analytics tools can tell which campaign, source and medium brought a visitor.
AnalyticsGoogle Search Console is Google’s free tool that shows how a site performs in Google Search and reports indexing problems.
