Google Tag Manager is a free tool for adding and managing tracking tags on a website without editing its code each time.
Analytics, advertising and remarketing tags are configured in one place and fired by triggers such as page views or form submissions.
It makes tracking changes faster and safer, but it needs a clear naming system to stay manageable.
Conversion tracking records valuable actions — form submissions, calls, purchases — so you know which marketing produced them.
AnalyticsGA4 is Google’s free analytics platform that measures website and app visits as events.
AnalyticsUTM parameters are tags added to a URL so analytics tools can tell which campaign, source and medium brought a visitor.
AnalyticsGoogle Search Console is Google’s free tool that shows how a site performs in Google Search and reports indexing problems.
