UTM parameters are tags added to a URL so analytics tools can tell which campaign, source and medium brought a visitor.
The main ones are utm_source, utm_medium and utm_campaign, with optional utm_term and utm_content.
Use them on links in emails, social posts and partner sites — never on internal links within your own website.
Conversion tracking records valuable actions — form submissions, calls, purchases — so you know which marketing produced them.
AnalyticsGA4 is Google’s free analytics platform that measures website and app visits as events.
AnalyticsGoogle Tag Manager is a free tool for adding and managing tracking tags on a website without editing its code each time.
AnalyticsGoogle Search Console is Google’s free tool that shows how a site performs in Google Search and reports indexing problems.
