GA4 is Google’s free analytics platform that measures website and app visits as events.
It shows where visitors come from, what they do and which channels drive key events such as leads and purchases.
Mark your important actions as key events and link GA4 with Google Ads and Search Console to see the full picture.
Conversion tracking records valuable actions — form submissions, calls, purchases — so you know which marketing produced them.
AnalyticsGoogle Tag Manager is a free tool for adding and managing tracking tags on a website without editing its code each time.
AnalyticsUTM parameters are tags added to a URL so analytics tools can tell which campaign, source and medium brought a visitor.
AnalyticsGoogle Search Console is Google’s free tool that shows how a site performs in Google Search and reports indexing problems.
