Google Search Console is Google’s free tool that shows how a site performs in Google Search and reports indexing problems.
It reports queries, impressions, clicks, average position, indexed pages, Core Web Vitals and manual actions.
It is also where you submit sitemaps and request indexing of new or updated pages.
Conversion tracking records valuable actions — form submissions, calls, purchases — so you know which marketing produced them.
AnalyticsGA4 is Google’s free analytics platform that measures website and app visits as events.
AnalyticsGoogle Tag Manager is a free tool for adding and managing tracking tags on a website without editing its code each time.
AnalyticsUTM parameters are tags added to a URL so analytics tools can tell which campaign, source and medium brought a visitor.
