What is Negative keywords?

Negative keywords stop ads from showing for searches you do not want to pay for.

For example, a premium dental clinic might add “free” and “jobs” as negatives.

Reviewing the search-terms report every week and adding negatives is one of the simplest ways to cut wasted spend.

Related terms

PPC (pay-per-click) Search intent

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Full glossary

PPC is online advertising where you pay each time someone clicks your ad.

CPC is the amount you pay for each click on an ad.

CTR is the percentage of people who click a link or ad after seeing it.

Conversion rate is the percentage of visitors who complete a goal, such as submitting a form, calling or buying.

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